VidPenguin Productions Blog

If you mastered only ONE element of a sales letter, and you used nothing but that one element to sell, you could still be super successful if that element happens to be bullets.

Think of the last sales letter you read. Take away everything but the headline, the bullets, and the buy now button. Odds are you would still know enough about the product AND be enticed enough to buy it, too.

When done correctly, bullets are SUPER powerful at evoking curiosity, demonstrating benefits, and compelling...

Persuasion is convincing someone to do something. Great persuasion is convincing them it’s their idea to do it.

The human brain can be influenced through its three systems of…

• primal (sex)
• emotions (empathy)
• rationalization (logic)

When marketing is truly working, it’s appealing to all three of these systems simultaneously.

The classic recipe to do this seems almost too simple to work: First, you use images to trigger the primal brain. Second, you use empathy and a good...

How many different ways can you write an email promoting your product? Or for that matter, promoting anything?

After a while it may seem like your emails to your lists are all sounding the same, and that’s probably because they are.

But you can shake things up by incorporating ridiculous holidays into your email marketing.

1: Annual Holidays

Do a Google search for crazy holidays and you’ll find lists that cover the entire year. For example, just take a look at these holidays...

During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.

When I think of ‘proud boys’, I imagine two-year-old boys in diapers who just used the potty for the very first time.

But apparently, these “Proud Boys” are actually a white supremacist group classified by the FBI as an extremist group and a hate group. Before the debate even ended, the hashtag #ProudBoys began trending.

That’s when LGBTQ Twitter...

I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…

Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?

And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your...

The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.

Despite the pandemic overload, consumers have a positive perspective on how brands are responding to the current environment, providing for positive experiences and even increased brand loyalty.

The top 7 trends are pointing to a need to lose the façade we often present to customers and instead be authentic while holistically meeting their needs.

1:...

Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission), or any other big brother agency.

When you’re writing sales copy - whether it’s an email, a sales letter, a blog post, or even a social media post - you’ve got to be careful.

One poorly worded claim and now the FDA is coming after you for giving medical advice...

If it’s your own Facebook Group, then you can market your programs with no problem.

But if you’re in a Facebook Group run by anyone else, you’ve basically got two options:

1: Be active, provide value, answer questions and solve people’s problems to get noticed.

Because this can be time intensive, you might want to pick one group and stick with it rather than spreading your attention over several groups. Or you can outsource this work to someone else.

Look for...

Everyone’s got a book inside of them, just waiting to get out. And some people have dozens of books that can each be earning them a monthly income… if only they could just get started.

Kindle books can mean true passive income. You write each book once, and Amazon sells it for years. Completely unknown aspiring authors have written dozens of Kindle books and earn themselves a monthly income that rivals most people’s annual income. Those same people can then take months and...

You’re driving through strange new lands to a destination you’ve never seen. Sometimes you go for miles without seeing anything that indicates you’re even on the right road. Then finally, a sign appears, telling you that your destination is up ahead. If you’re like most people, when you see this sign, you immediately relax. You feel better because you’ve been reassured that you’re traveling in the right direction, and your reward is close.

If you think of...