VidPenguin Productions Blog

This is truly old school, and yet most marketers never do this.

In fact, it can add several hundred dollars or more to your bottom line each and every month.

And all it takes is a line or two of text in your emails.

What is it?

The signature line.

Place a simple signature line with a link to an offer as a footer in every one of your emails you send out to your list.

This can be one of your flagship products, such as your coaching program or a high-end course.

Yes, it sounds almost too simple....

Imagine you’re making a video about how to declutter a closet.

In the video, you show the closet beforehand, explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give a few parting thoughts.

Not bad, right?

Except here’s the problem I see happening over and over again:

That video montage is there to show a long process condensed into a short amount of...

On any page where your goal is to convince someone to opt-in to something - it could be a lead magnet, purchasing your product, hiring your services – insert these two questions:

What’s in it for you? (Insert your answer)

“Is this for me, Bob?” (Insert your own name and the answer)

Too often, we forget to tell people what’s in it for them and how to tell if it’s a good fit for their wants, needs, and desires.

By using and answering these two questions, you...

If you’ve read enough spy stories, you know how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…

You get the idea.

Frankly, what I’m about to reveal isn’t that clever. This hidden sales letter is actually hiding in plain sight for anyone to see, and yet most people will never realize exactly how or why this...

Marketing is hard - nobody said it would be easy. But the rewards of success are so much greater than any difficulties we might encounter on the way to achieving them.

Podcasts are a useful tool for those who wish to promote their business. It can be time-consuming and difficult, but there are many benefits to starting your own podcast. 

It takes time before you see any results with a lot of work-but the hard effort pays off!

But being a guest speaker on established podcasts – what...

A good ‘About Me’ Page doesn’t have to be fancy or complicated. In fact, it just needs to communicate a few key things - yet people keep making these same 7 mistakes over and over again on their About Pages. 

1: Surprise! Your ‘About Me’ Page isn’t about you.

Nope. It’s about the person who visits the page. This is where you tell that person why they should bother with you, or products or your site.

Talk about their problems which you solve.

...

Maybe it's the thrill of writing something that could potentially go viral, or maybe they've just been bitten by the blogging bug. Either way, there are plenty of bloggers out there who write specifically to entertain and bring a smile to someone's face.

But this type of blogging is generally more for fun than for profit.

To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for.

When you help people solve...

Who would have thought that simple icons could help boost your email marketing efforts? The message is important, but it’s the little things like an icon that make a big difference.

But the key is to find a way for your message to be conveyed.

The icon is a powerful tool for marketers to use in their marketing campaigns. The icon can highlight your company’s benefits and show the positive effects of your offer.

They can demonstrate particular features or characteristics of your...

Need Free Icons?

Here are my 10 favorite resources for free icons:

1. Endless Icons: Free flat icons and creative stuff. http://endlessicons.com/  
2. Flat Icon: A search engine for 3,728,000 vector icons. https://www.flaticon.com/
3. Font Awesome: The web’s most popular icon set and toolkit. https://fontawesome.com/
4. Fontello: An icon fonts generator. https://fontello.com/
5. Glyphsearch: Search for icons from other icon databases. https://glyphsearch.com/
6. Ico Moon: 5500+ free vector...

When it comes to marketing your business, there’s a lot to think about. Why invest in content curation? Let’s talk through some of the benefits.

First, content curation must be a piece of a larger content marketing strategy. Still, need to pull a plan together? Check out the Hubspot guide listed at the end of this article to get started laying out a content marketing strategy. (Did we curate a useful resource within a curation post? Yep. So meta.)

If you’re already...