VidPenguin Productions Blog

When teaching and selling via video, nearly all of us could do just a little bit better.

We could be a little bit more interesting, a little bit more enthusiastic, a little bit more entertaining and a little bit more charismatic.

It’s not easy to narrate a long slide show or to face the camera for a length of time and hold attention.

Most of us are not professional presenters or announcers and we haven’t been trained in how to hold an audiences’ attention.

But there is one...

Few people know about these product types, and if you can find a winner - they are gold mines.  Some of the top recurring billing programs in niches missed by most ClickBank affiliates is shareware, subscriptions for demos or software updates (usually monthly), one-time purchases that contain multiple products like eBooks with complimentary bonuses which might be downloaded annually to get access to all the content available on your purchase date.

And since it’s ClickBank, even new...

This webinar trick is a great way to increase sales.

This simple Webinar Trick can be the key to increased revenue for your company by helping you generate more leads and convert them into customers.

I can’t believe I didn’t think of this myself.

You go through all the steps of getting a webinar up and sending traffic to it.

You make sales.

But you don’t make as many sales as you could because…

…People joined the webinar late and didn’t see the whole...

Thanks to Covid-19, businesses have been pushed from the offline to the online world at record speed, making digital marketing more competitive than ever.

How can you compete in 2021?

1: If you haven’t already, it’s time to get serious about putting out plenty of great content. Whether it’s one sentence on social media or an entire white paper, you need lots of content continually flooding the internet daily.

2: Change the size of your content. Instead of making super long...

This is truly old school, and yet most marketers never do this.

In fact, it can add several hundred dollars or more to your bottom line each and every month.

And all it takes is a line or two of text in your emails.

What is it?

The signature line.

Place a simple signature line with a link to an offer as a footer in every one of your emails you send out to your list.

This can be one of your flagship products, such as your coaching program or a high-end course.

Yes, it sounds almost too simple....

Imagine you’re making a video about how to declutter a closet.

In the video, you show the closet beforehand, explain what you’re going to do and how you’ll do it, and then you have a montage of video clips of you working while music plays. Finally, you come back on screen and give a few parting thoughts.

Not bad, right?

Except here’s the problem I see happening over and over again:

That video montage is there to show a long process condensed into a short amount of...

On any page where your goal is to convince someone to opt-in to something - it could be a lead magnet, purchasing your product, hiring your services – insert these two questions:

What’s in it for you? (Insert your answer)

“Is this for me, Bob?” (Insert your own name and the answer)

Too often, we forget to tell people what’s in it for them and how to tell if it’s a good fit for their wants, needs, and desires.

By using and answering these two questions, you...

If you’ve read enough spy stories, you know how messages can be hidden within messages. Maybe every 14th word on the page spells out the location of buried treasure, or the first letter on every page spells the time and date when they break out of prison, or…

You get the idea.

Frankly, what I’m about to reveal isn’t that clever. This hidden sales letter is actually hiding in plain sight for anyone to see, and yet most people will never realize exactly how or why this...

Marketing is hard - nobody said it would be easy. But the rewards of success are so much greater than any difficulties we might encounter on the way to achieving them.

Podcasts are a useful tool for those who wish to promote their business. It can be time-consuming and difficult, but there are many benefits to starting your own podcast. 

It takes time before you see any results with a lot of work-but the hard effort pays off!

But being a guest speaker on established podcasts – what...

A good ‘About Me’ Page doesn’t have to be fancy or complicated. In fact, it just needs to communicate a few key things - yet people keep making these same 7 mistakes over and over again on their About Pages. 

1: Surprise! Your ‘About Me’ Page isn’t about you.

Nope. It’s about the person who visits the page. This is where you tell that person why they should bother with you, or products or your site.

Talk about their problems which you solve.

...