VidPenguin Productions Blog

Paid advertising is great because once you’ve got ads and a funnel that works, you can turn on the switch anytime you’re willing to spend money to make money.

But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.

1. When you compare content marketing with paid search, content marketing gets three times the leads per dollar spent. This is huge, but remember to factor in your time when creating content.
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In a traditional education you are taught there is ONE right answer.

Remember multiple choice tests? You were told that “C” was the right answer and “A” “B” and “D” were wrong.

But what if there is a “E”, an “F” or even several hundred different possibilities?

Nope. According to school, there is always ONE right answer.

It makes grading tests a whole lot easier, plus it trains people to follow orders from bosses who...

Anytime and every time you do anything in your business, write it down.

Found a new resource? A new shortcut? A new market? Had a brilliant idea? Or even a crazy idea? Write it all down.

If you try something and it works, write it down. If it didn’t work, write that down, too.

It doesn’t matter what your niche is. The point is to keep track of everything you do in your business.

Then when something pays off big, you have three options:

1. Follow the steps in your notebook to...

Here are the best sites for free photos and images. Check out this complete list and let us know if there are others that you use and would like added to this list.

1. All The Free Stock: Free stock images, icons, and videos. https://allthefreestock.com/

    

2. Bucketlistly: A free creative common collection of travel photos. https://www.bucketlistly.blog/photos

    

3. Cupcake: A photographer’s treat by Jonas Nilsson Lee. https://cupcake.nilssonlee.se/

    

4. Death to the...

Don’t you just love programs where you make the sale once and get paid over and over again?

These are the highest paying recurring billing affiliate programs on Clickbank in the relationship niche. Even during a pandemic, relationship info is HOT and people will pay top money to discover the secrets to having and keeping a relationship. The ‘average rebill’ amounts you see below are straight from Clickbank, and I have to admit the first one knocked my socks off. $2500? WOW!...

Here’s a simple little case study that you can employ in almost any niche.

This gal I know writes simple little reports that are evergreen. Example topics might be:

• How to build a sales funnel using other people’s products
• How to build a Facebook Group of 3,000 in 60 days and earn $10,000 a month
• How to build a simple membership site and get 25 new members every month, regardless of price

You get the picture, but again, this could work in almost any niche. The reports are...

In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing.

Because of these changes, Mailchimp now gives small businesses the power to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions.

And now Mailchimp announces a new line of tools that are artificial intelligence...

A 404 Error Page is what a visitor sees (or should see) when they land on a page that is no longer there. Some links go bad over time because products get removed, or content gets deleted. Or maybe there are changes in the permalink structure, or gremlins ate the page. It can happen. It DOES happen. 

And there was a time when your 404 Error page could say anything or nothing at all.  

But it’s time to wake up because 1995 is long gone. 

If you’re still using...

On or off the internet, you are always selling something to someone. 

Maybe you’re selling your parents on why they should pay for your college. 

Or you’re selling your spouse on why they should let you take that trip with your friends. 

Or you’re selling your boss on what a great employee you are, and how you should get a BIG raise starting NOW. 

We even sell little things, like getting our kids to go to bed, getting the newspaper carrier to deliver our...

While this list is by no means comprehensive, here are 7 dirty tricks to watch out for if you’re selling products on Amazon: 

1: Other Amazon sellers copying your products 

Let’s say you have an online store, and you have your products on Amazon.  

Anyone can copy your photos and product descriptions and place them on Amazon under their account. 

Worse yet, when you contact Amazon to file a complaint, they will require proof and documentation for...