VidPenguin Productions Blog

If you have an email list, you already know that you must continually add new subscribers to keep your list profitable. While some customers will buy from you forever, others buy today but not tomorrow. Or they change email addresses or lose interest.

I searched high and low online to see what email experts said about building an email list faster, and I was astonished to realize there are several things I should have been doing all along. The good news is, there are simple methods for building...

Remember when everyone was so excited to use a service such as Kunaki to create real, tangible CDs and DVDs and have them shipped out?

Yeah, I know that was a few years ago.

And since then, I think many marketers have decided that tangible products are too much work.

But guess what?

Now more than ever, if you want to stand apart from everyone else in your niche and if you want to charge real money (BIG MONEY) for your products, then sending out actual hold-in-your-hands products makes good s...

You get a new subscriber, but they don’t receive your confirmation email. Or maybe they get that one, but they don’t get the following email with the download link.

Was it your fault?

Probably not.

Online marketers email a lot.

And we’re used to a handful of people being jerks – subscribing, grabbing the freebie, and then complaining we’ve spammed them.

But email reputation works both ways these days, and someone who does that is hurting themselves more than you.

CRMs track email addresses...

Your prospect opens your email…

Reads the first few sentences…

And then DELETES your email IN FRUSTRATION.

Why?

Because your first few sentences didn’t match the subject line and it confused and frustrated them.

The email felt like a waste of time…

Like maybe the subject line was clickbait.

It’s like opening the door to a chocolate shop and finding lawn mowers.

YOU WERE PROMISED CHOCOLATE!

“Where’s the chocolate??!”

“This can’t be the right place… let’s get out of here!”

I just opened...

When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.

The more you can get your readers to click the links you put in your emails, the more traffic you send to your offers.

The more traffic you send to your offers, the more sales you can make. Usually. Okay, there is an exception to this rule, and it’s if you don’t set up your email and your offer to be congruent. Like if ...

Hopefully, you’re sending 6 or 7 emails to your list each week for maximum exposure, relationship building, and sales.

But if you are, you already know the greatest obstacle – coming up with new ideas on what to put in your emails.

Here is a list of writing prompts you can use to help you find ideas and keep your emails interesting and relevant.

After all, the better your emails, the more likely they are to be consistently opened, read, and acted upon.

Here we go…

1. A list of ways that your
...

The FTC rigorously enforces laws for email compliance. Ensure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.

Here are the rules that businesses must follow:

• Don’t use false or misleading header information.
  Your “From,” “To,” “Reply-To,” and routing information — including the originating domain name and email address — must be accurate and identify the person or business who initiated the message.
• Don’t use deceptive subject lines.
  The
...

This is truly old school, and yet most marketers never do this.

In fact, it can add several hundred dollars or more to your bottom line each and every month.

And all it takes is a line or two of text in your emails.

What is it?

The signature line.

Place a simple signature line with a link to an offer as a footer in every one of your emails you send out to your list.

This can be one of your flagship products, such as your coaching program or a high-end course.

Yes, it sounds almost too sim...

How many different ways can you write an email promoting your product? Or for that matter, promoting anything?

After a while it may seem like your emails to your lists are all sounding the same, and that’s probably because they are.

But you can shake things up by incorporating ridiculous holidays into your email marketing.

1: Annual Holidays

Do a Google search for crazy holidays and you’ll find lists that cover the entire year. For example, just take a look at these holidays during the first...

I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…

Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?

And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your email subject line or opening line beca...