I’m using the word “convert” here loosely because I don’t know exactly what your goal is with your website. But whether it’s to get subscribers, inform your readers, make sales, or drive traffic to offers, none of that will happen if you don’t get awesomely good at these three things we’ll cover.
Most websites don’t work. They’re like outdated billboards in the middle of the desert. The weary traveler is looking for help, but all the...
A 404 Error Page is what a visitor sees (or should see) when they land on a page that is no longer there. Some links go bad over time because products get removed, or content gets deleted. Or maybe there are changes in the permalink structure, or gremlins ate the page. It can happen. It DOES happen.
And there was a time when your 404 Error page could say anything or nothing at all.
But it’s time to wake up because 1995 is long gone.
If you’re still using...