VidPenguin Productions Blog

I recently read an article on how to be more persuasive when speaking to someone in person, which got me thinking…

Could I use any of this in my email marketing? Can in-person persuasion work when communicating over the internet?

And the answer is a qualified ‘yes’. There are some things you simply cannot do online, such as shake someone’s hand. But there are other persuasion ‘secrets’ that can be surprisingly effective when incorporated into either your email subject line or opening line beca...

In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing.

Because of these changes, Mailchimp now gives small businesses the power to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions.

And now Mailchimp announces a new line of tools that are artificial intelligence (AI)-b...