Mailchimp Adds New Marketing Automation Platform

In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing.

Because of these changes, Mailchimp now gives small businesses the power to compete with more sophisticated (but potentially cost-prohibitive) marketing automation solutions.

And now Mailchimp announces a new line of tools that are artificial intelligence (AI)-based to further help small business owners become better marketers.

The new AI tools include:

• Personalized product recommendations for shoppers
• Forecasting tools for behavioral targeting (to see which users are most likely to buy something)
• AI-backed tool to help businesses design their own visual assets
• A tool to help businesses write better email subject lines
• A tool that helps businesses improve their email campaign performance

https://techcrunch.com/2020/09/22/mailchimp-launches-new-ai-tools-as-it-continues-its-transformation-to-marketing-platform/