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Beginnerās Guide to A/B Split Testing
Mar 18, 2020
āHelp! Iāve been doing online marketing for some time now, but I still donāt fully understand this whole āsplit testingā thing I keep hearing about. What is it, why is it so important, and how do I do it?ā
Split Testing, also known as A/B testing, is an experiment in marketing where you āsplitā your audience into two or more groups to test variations of a campaign or website page. Your goal is to find out which variation works better and thus will earn you more money.
You can also split test t...
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