VidPenguin Productions Blog

My organic grocery store sells several different kinds of prepackaged coconut macaroons. The cookies come in bags or canisters, and the weight tends to be around 12 to 16 ounces.

But for the same price, you can buy a bag that weighs just 5 ounces.

Care to guess which one is the biggest seller?

It’s the 5-ounce bag, and here’s how they manage to sell less than half as much for a price as high as the others:

First, the product is top-notch double (DOUBLE!) chocolate, for crying out...

Have you ever driven your car onto a frozen lake, parked, cut a hole in the ice, and started fishing? This might sound like an unusual idea if you’re from warmer climates. Why would someone sit on iced-over water for hours, freezing themselves silly, waiting for fish to wake up from their cold slumber and bite at their hook?

One way to make this sport more bearable is to build yourself an ice-fishing shanty. About the size of a garden shed, this is a small structure towed out onto the...

PLR or private label rights don’t always enjoy the best reputation. Most marketers figure PLR was written by someone who either doesn’t speak English well or has no background in the subject matter. The PLR is often cobbled together with a lousy sales letter and amateur graphics and sold as a package to unsuspecting marketers.

Is that how you view PLR? If so, it’s no wonder. Many PLR packages aren’t worth the money, which is why potential buyers are leery of new...