Every product falls into one of 4 categories, and here they are ranked by order of how easy they are to sell:
1: Relief of Pain.
This is always going to be the easiest thing to sell because people are willing to pay to relieve pain.
Think of the last time you had a toothache. I’m guessing you didn’t put off going to the dentist, and in fact you insisted on seeing your doctor the same day you called.
If someone wakes up to a flooded basement, they are on the phone searching...