VidPenguin Productions Blog

How to Raise Prices without Angering Customers

And How to Lower Prices Without Previous Customers Throwing a Fit

I once knew a marketer who wouldn’t lower his prices no matter what. He lived in constant terror that old customers would be mad that the course they bought last month or last year for $197 now cost $97. Heck, they might even demand a refund of the price difference. I’m pretty sure he imagined that every one of his customers was sitting at the computer just waiting for...

I’d love to call this a case study, but I don’t have enough info to do that. What I can say is that this must be making money or they wouldn’t keep doing it.

Lately, my Adblocker isn’t always working correctly on YouTube, which is why I suddenly see ads appear before my videos, and it’s been a real learning experience for me. If you have an ad blocker, you might disable it for a few days to see what you’ve been missing.

Recently I watched a YouTube video...