VidPenguin Productions Blog

The FTC rigorously enforces laws for email compliance. Ensure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.

Here are the rules that businesses must follow:

• Don’t use false or misleading header information.
  Your “From,” “To,” “Reply-To,” and routing information — including the originating domain name and email address — must be accurate and identify the person or business who...

Who would have thought that simple icons could help boost your email marketing efforts? The message is important, but it’s the little things like an icon that make a big difference.

But the key is to find a way for your message to be conveyed.

The icon is a powerful tool for marketers to use in their marketing campaigns. The icon can highlight your company’s benefits and show the positive effects of your offer.

They can demonstrate particular features or characteristics of your...

This will work for most any information product that you deliver over time.

For example, if you’re having a course with weekly classes, a training program in which you release one video every so often, or anything that is not released all at once, here is how to double your sign-ups.

Let’s say you’re offering a course with weekly live training for $97. You promote your course and get as many paid sign-ups as you can. You might give this option a Sunday night deadline.

If you...

Here’s how a simple change to your opt-in page can give you a 200% increase in your conversions.

Or rather…

The BIG mistake you’re making right now that’s costing you a TON of opt-ins every single day.

This won’t apply in all situations but when it does, it’s amazing what a difference this can make.

Let’s say your affiliate is sending out your promotion to their list.

Your email, which you’ve written for your affiliate, gives all the reasons...

Today's B2B buyers are pickier than ever when it comes to branded content. DemandGen Report's annual survey found that 88 percent want lead magnets which focus more on business benefits, while 75 percent want more data-driven content.

Building trust with B2B buyers may be more challenging than ever, but high-value lead magnets can create a steady stream of qualified prospects.

15 B2B Lead Magnet Ideas for 2019

To inspire your B2B content strategy, we've curated a list of high-returns...