VidPenguin Productions Blog

As an online marketing coach, which do you think would be easier:

A: Taking someone who is earning $1000 a month and showing them how to earn $10,000 a month

B: Taking someone who is earning nothing online and showing them how to earn $500 a month

As you’ve probably guessed, the answer is “B.”

But why is that true?

Because someone who is already earning $1000 a month likely has systems in place to earn money, they have a squeeze page and maybe a website, they have one or...

It can be difficult to schedule a time each week with a coaching client. They work full time, they’re in a different part time zone and so forth.

Plus, many clients don’t need an hour every week. They might need an hour now, and then not need your time again until 3 weeks later once they’ve implemented everything they learned on that first call.

If you’re trying to sell coaching by having them book their time first and then pay, you’re essentially putting up a...

A “lifestyle business” is a small business that you can run from nearly anywhere, as long as you have an internet connection.

Life style businesses are all about letting you live how you want to live, designing your life as you choose, while running your own small company.

Done right, in a lifestyle business you have no 80-hour work weeks, no need for venture capital funding, no rented office spaces, no warehouses, and usually no employees.

This isn’t traditional...