VidPenguin Productions Blog

This is mainly for marketers in the “make money online” niche, although it also crosses over to other niches.

Over and over, they tell us to “tell our story” so that our audience can relate to us. After all, if we can go from being poor to being rich, we can teach our customers to do the same, right?

“I was $500,000 in debt, sleeping on my brother-in-law’s couch and driving a 1971 Chevy Vega that was missing the steering wheel. After I had tried everything...

I’m using the word “convert” here loosely because I don’t know exactly what your goal is with your website. But whether it’s to get subscribers, inform your readers, make sales, or drive traffic to offers, none of that will happen if you don’t get awesomely good at these three things we’ll cover.

Most websites don’t work. They’re like outdated billboards in the middle of the desert. The weary traveler is looking for help, but all the...

Cornerstone content is the best, most important article(s) on your website. These are the posts you make to rank high in the search engines and look like the authority you are.

When writing one of these articles, your goal is to provide the best and most complete information on your topic. Your goal isn’t to sell, at least not right away. You want to present yourself and your website as THE authority on your topic, the one readers, turn to for reliable information and advice.

You can...

If you’ve never considered integrating your business with another service or product that your customers are already using, you might want to take notice of this trend.

Companies and entrepreneurs are teaming up with non-competing entities to reach the same customers, massively increase traffic and sales and keep their customers around for much longer.

Here’s how it works:

Step 1: Know who your customers are.

If you don’t know who your customers are, then there’s no...

Some marketers get lucky and hit a home run with their first product, then wonder why their second, third, and fourth products don’t sell.

Or they never do create a successful product, despite following the advice that they should “create products that solve problems.”

They found a problem. They solved it. But the solution they found isn’t selling.

Log into JVZoo or Warrior and look at all the products that have sold 10 copies or less.

Assuming these products were...

Some of these are so commonly known; you’ve probably heard of them before.

But the real question is, are you doing them?

Others are less known but crazy effective.

And all of these have been tested and proven on working landing pages and elsewhere.

Ready? Let’s get started…

1: Add a call to action within each section.

If your landing page is long enough to scroll, it needs multiple calls to action. Each section should provide a button the prospect can click to...

In a traditional education you are taught there is ONE right answer.

Remember multiple choice tests? You were told that “C” was the right answer and “A” “B” and “D” were wrong.

But what if there is a “E”, an “F” or even several hundred different possibilities?

Nope. According to school, there is always ONE right answer.

It makes grading tests a whole lot easier, plus it trains people to follow orders from bosses who...

A “lifestyle business” is a small business that you can run from nearly anywhere, as long as you have an internet connection.

Life style businesses are all about letting you live how you want to live, designing your life as you choose, while running your own small company.

Done right, in a lifestyle business you have no 80-hour work weeks, no need for venture capital funding, no rented office spaces, no warehouses, and usually no employees.

This isn’t traditional...