VidPenguin Productions Blog

You already know how important images are for your marketing efforts. People pay attention to images, read image captions, and are more likely to read your content if it contains compelling pictures.

Images make your content look more professional and help to improve your communication with your audience.

While there are numerous free stock photography sites you can use, here are a few reasons to consider paying a small fee to license the images you want:

• Your rights on free images are...

I know firsthand how difficult it can be to continually come up with new topics for your emails.

The first 20 are easy.

The next 30 aren’t too difficult.

The next 50 take work.

And once you’ve done a few hundred emails, you’re pretty sure you’re just writing the same things over and over again – most likely because you are.

If you want to keep your emails fresh, interesting and even exciting for your readers, then it’s time to step up your game and find...

Maybe it's the thrill of writing something that could potentially go viral, or maybe they've just been bitten by the blogging bug. Either way, there are plenty of bloggers out there who write specifically to entertain and bring a smile to someone's face.

But this type of blogging is generally more for fun than for profit.

To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for.

When you help people solve...

Allow Me to preface this by Alerting you that the Best Selling instrument in all of the world is not the worldwide web, sales letters or revenue videos, or word of mouth.

It is a story.

Stories market like nothing else since We're hard wired to hear and love tales. It is in our bodies. Think about a crude guy coming back from a search and telling everybody in the camp that a saber tooth tiger murdered bob's narrative in the northeast valley. 

Do you think anybody would venture...

Imagine if you had one little 4 letter word at your disposal that could keep you compliant with the law and prevent you from being attacked by the FDA (Food and Drug Administration), the FTC (Federal Trade Commission), or any other big brother agency.

When you’re writing sales copy - whether it’s an email, a sales letter, a blog post, or even a social media post - you’ve got to be careful.

One poorly worded claim and now the FDA is coming after you for giving medical advice...

I just received an email from a well-known online marketer. The guy has been in the business at least 20 years and makes significant bank – or at least I assume he does – who knows.

Look, I get it that proofreading is boring. It sucks. Who wants to take the time, right? I’ve probably published more mistakes than anyone.

But… some mistakes can be far more costly than others.

I clicked over from the email to his sales letter which was interesting for more than just the...

If blogging is writing, and Podcasting is speaking, then why lump these two things together?

Because they both involve you communicating with a (hopefully) ever-growing tribe of people who log in to see what you have to say today.

You might choose to start blogging and podcasting simultaneously. I read a post the other day that asserted you have no business doing a podcast if you haven’t already blogged a certain number of times and blah blah blah.

Nonsense. If you know your topic,...

Here are 6 simple methods for driving NEW traffic to your blog posts and articles that you publish online.

1. Create timely content and circulate it to the right platforms. Instead of always pursuing evergreen content, create fresh, trending content that is relevant to the world at that moment.
2. Know the purpose of your content. Focusing on pleasing Google or optimizing for clicks will get you part of the way, but it won’t be enough to keep users interested in and engaging with your...

Written content is still an important part of the overall content creation process, and there’s really no way to get out of writing it unless you just outsource it or have solely user-generated content on your site, especially if you want to get Google traffic. But there are ways to make the process easier, which we are going to talk about right now.

1. Quotes

Collections of quotes on particular topics are one easy way to create content, and you can add some unique content to them by...