VidPenguin Productions Blog

If you already have a successful, popular podcast, then you already know the power of podcasting to create an audience, to build credibility, to make connections with the movers and shakers in your niche, and to sell a lot of products.

Think about this: When you have a podcast, you are in your target market’s ears for 20 to 60 minutes. This is intimate, one-on-one time with no interruptions or competition for their attention. You can create personal (PERSONAL!) relationships with your...

Maybe it's the thrill of writing something that could potentially go viral, or maybe they've just been bitten by the blogging bug. Either way, there are plenty of bloggers out there who write specifically to entertain and bring a smile to someone's face.

But this type of blogging is generally more for fun than for profit.

To make money with your blog, you’ll want to focus on keyword phrases and questions your target audience is actively searching for.

When you help people solve...

PLR or private label rights don’t always enjoy the best reputation. Most marketers figure PLR was written by someone who either doesn’t speak English well or has no background in the subject matter. The PLR is often cobbled together with a lousy sales letter and amateur graphics and sold as a package to unsuspecting marketers.

Is that how you view PLR? If so, it’s no wonder. Many PLR packages aren’t worth the money, which is why potential buyers are leery of new...

I'm always amazed at how marketers think free content and paid articles are two entirely different things. That fact is, your most successful blog posts and newsletter articles can make you more money than many of the products you've promoted.

The key is to pay attention to how your content is received.

One can attract the most attention when people comment on and forward the posts.

A little 200-word article that gets great feedback is trying to tell you that you...

It used to be (way back in the day) that you could toss up any old website with junk content, slap on some Google Ads, and make money.

People were putting up hundreds of these websites and making bank, until one day, without warning, Google slapped all of these folks back into the stone age.

It seems Google didn’t like the junk content on the sites, and frankly, Google had a good point.

After that, it was a lot harder to make money with Google ads on your site, even with good content....