Sales Copy Trick that Breaks a Golden Rule

If you've ever attended the course of writing sales letters and you're aware of the fact that you shouldn't disclose the price until after you've justified the price.

It's essential to create value, convince the potential buyer to desire your product, and then send them to a frenzied desire. It's time to demonstrate the value of your item the price, and I'm talking about an enormous amount.

Only then will you reveal the cost.

At the very least, it's the norm.

Rules are meant to be broken, which is why there are two instances where you may violate this one.

The second is when your price is the selling factor. Your potential customer already knows that they love jewelry and have seen the stunning sapphire necklace that you're selling. Offer the price upfront and say, "Just $29 for this three carrot sapphire necklace, the exact replica of the priceless necklace that her royal highness the Princess of Topazaschia wore at her royal wedding."

The other is when the price you pay is astronomically excessive.

"This is a one-time invitation to get a seat at the table with 8 figure online marketers for just $100,000. We are accepting only 3 people, and when your name came up at our last meeting, I knew you were the candidate we wanted to invite to apply for membership."

You probably think why you'd say to them upfront that the cost is $100,000.

Imagine that you get the letter and, right there, they're inviting you to apply to three seats and that it will cost you $100,000.

Even if you don't have $200,000 you'll likely want to read this because it is a glimpse of the world you've only ever dreamed of. And, let's face it - you're able to admit it: you're grateful.

If you're eligible for the mastermind group of $100,000, you'll immediately be aware that this is something unique and beneficial. Why would it be so high?

So, keep going to find out what it's about.

Remember, the only two occasions you can disclose the price upfront at the beginning of your sales letters or on video is when your price is very low or high.

That's an additional rule. Is it not?

I'm thinking I'll begin revealing prices upfront to test the idea, then and then compare it with the traditional method of determining value first and determine which is more effective over the other.

I'm aware that I'm getting tired of watching 30-minute sales videos to figure out what they're selling and the price.

I'm busy. You're busy, and our customers are also busy. Perhaps this is something worth trying out to find out what happens.

Are you convinced? Do I seem to be off my rocker?