VidPenguin Productions Blog

Think about the last time you were completely absorbed in a Netflix series. That same captivating power can transform your marketing strategy - and the science proves it.

According to the London Business School, stories achieve a 65-70% retention rate, while plain facts only manage 5-10%. That's seven times more impact from storytelling, yet most marketing strategies still rely heavily on feature lists and benefit bullets.

The transformation in marketing effectiveness isn't just about memory...

Allow Me to preface this by Alerting you that the Best Selling instrument in all of the world is not the worldwide web, sales letters or revenue videos, or word of mouth.

It is a story.

Stories market like nothing else since We're hard wired to hear and love tales. It is in our bodies. Think about a crude guy coming back from a search and telling everybody in the camp that a saber tooth tiger murdered bob's narrative in the northeast valley. 

Do you think anybody would venture to the darkened...

We talk a lot about storytelling in marketing, but what’s the meaning of it all?

One simple story – the right story – can turn an unsuccessful business into a success and a successful business into a behemoth of customers and sales.

Stories are 22 times more memorable than facts and figures alone.

And our neural activity increases five times when listening to a story.

Storytelling lights up the brain's sensory cortex, allowing the listener to feel, hear, taste, and even smell the story.

And...