VidPenguin Productions Blog
10 Reasons Why a Company Might Need to Create Personas for Use on Social Media
Mar 23, 2024
In today's digital age, social media has become integral to many companies' marketing and communication strategies. However, managing a company's social media presence can be complex and delicate, requiring careful consideration of factors such as brand consistency, employee privacy, and legal and ethical issues.
One solution that companies are increasingly turning to is the creation of social media personas - fictional characters that represent the company on various platforms. While this...
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