VidPenguin Productions Blog

The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.

Despite the pandemic overload, consumers have a positive perspective on how brands are responding to the current environment, providing for positive experiences and even increased brand loyalty.

The top 7 trends are pointing to a need to lose the façade we often present to customers and instead be authentic while holistically meeting their needs.

1: Purpose

Why ...

It’s my opinion that any online marketer - regardless of niche - who doesn’t do the following is essentially hiking up a rocky mountain barefoot when s/he could be taking the ski lift.

Online marketing boils down to this: We either create our own products or choose affiliate products, and then we spend our precious time, energy and money getting people to BUY those products.

But only a relatively small percentage of marketers make the one simple shift that will catapult them to success.

I’m g...

Rule #1 of online marketing… there aren’t nearly as many rules as you might think.

Rule #2 of online marketing… some people will do things that really should be against the rules. And sometimes these things will really make you mad.

Rule #3 of online marketing… you can’t change what they do and getting mad won’t help. But what you can do is sleep well at night.

Here’s what I’m talking about:

Within the ‘make money online’ niche, as well as most likely every other niche, there are people who ...

This is for everyone who has procrastinated on building an at home business and suddenly finds they have the time and the inclination to do it…

…but the thought of creating products, building funnels and recruiting affiliates is just too much.

Step 1: Pick a small, hot niche. Weight loss for women is too big.

Weight loss for women over 50 who work from home and hate dieting and workouts might be good.

Step 2: Write your compelling story. This is YOUR story of why YOU are in this niche.

For ...