VidPenguin Productions Blog

Paid advertising is great because once you’ve got ads and a funnel that works, you can turn on the switch anytime you’re willing to spend money to make money.

But content marketing is still important, and some would argue that in the long run it’s far more valuable than paid advertising.

1. When you compare content marketing with paid search, content marketing gets three times the leads per dollar spent. This is huge, but remember to factor in your time when creating content.
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In a traditional education you are taught there is ONE right answer.

Remember multiple choice tests? You were told that “C” was the right answer and “A” “B” and “D” were wrong.

But what if there is a “E”, an “F” or even several hundred different possibilities?

Nope. According to school, there is always ONE right answer.

It makes grading tests a whole lot easier, plus it trains people to follow orders from bosses who...

Anytime and every time you do anything in your business, write it down.

Found a new resource? A new shortcut? A new market? Had a brilliant idea? Or even a crazy idea? Write it all down.

If you try something and it works, write it down. If it didn’t work, write that down, too.

It doesn’t matter what your niche is. The point is to keep track of everything you do in your business.

Then when something pays off big, you have three options:

1. Follow the steps in your notebook to...

Here’s a simple little case study that you can employ in almost any niche.

This gal I know writes simple little reports that are evergreen. Example topics might be:

• How to build a sales funnel using other people’s products
• How to build a Facebook Group of 3,000 in 60 days and earn $10,000 a month
• How to build a simple membership site and get 25 new members every month, regardless of price

You get the picture, but again, this could work in almost any niche. The reports are...

While this list is by no means comprehensive, here are 7 dirty tricks to watch out for if you’re selling products on Amazon: 

1: Other Amazon sellers copying your products 

Let’s say you have an online store, and you have your products on Amazon.  

Anyone can copy your photos and product descriptions and place them on Amazon under their account. 

Worse yet, when you contact Amazon to file a complaint, they will require proof and documentation for...

What if your prospects aren’t buying from you? Assuming they’re seeing your offer, the reason they’re not buying is one of the following: 

1: They don’t want what you’re offering. You will never sell these people.  

Go find the people who WANT your product or find a product your people want. 

2: They literally don’t have the money or credit to buy what you’re offering. They want it, and if they had the money, they would buy...

Hashtags organize social media according to conversations and topics, making it easier for you to find your target market for your brand. 

To like, retweet, and reply to posts under several hashtags, use a social media monitoring tool such as Hootsuite. Hashtagify can also help you find other hashtags that are related to the one you’re targeting. 

Now here’s the tricky part: Not all hashtags are to be treated the same on every channel. For example: 

On...

My Top Secret* Niche List

*Granted, it’s no longer a secret now that I’ve shared it with you. Oh well, enjoy it!

Over the years I’ve been compiling this list of niches one by one. Some of them I added because they’re obviously hugely profitable. Others intrigued me. A few of them look pathetically small, and yet they are being used by people who earn 7 figures a year in these exact niches.

And all of them are worth looking into when choosing your next project.

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I was on a conference call the other day for what you might call a hot new niche in selling.

And frankly, I was pretty excited. True, the person doing the call was having a bit of trouble getting to the offer. And when he finally got to the proposal, he spent an awful lot of time telling the listeners how great it was.

Maybe TOO much time.

Have you ever been “over-sold?” It’s when the person doing the selling winds up selling too much, and you decide not to buy a product you...

: Use Paid Advertising

This method isn’t free, but it is highly effective and does produce as much targeted traffic as you’re willing to pay for.

In fact, you can literally create an ad and be receiving traffic today.

You might use Facebook ads or Google ads, choosing highly targeted long-tail keywords. Be sure to test and track to get the best response.

Or you might do content syndication on sites like Outbrain, creating an overview article and linking to your free report. The...