1: Just like a headline, each bullet point should express a clear benefit.
2: When possible, keep your bullet points symmetrical. Make them all one line each, or two lines. Use short headlines of 1-4 words for each one, or don’t use headlines, and so forth. This makes it easier on the eyes and easier to read.
3: Keep your bullets clean and uncluttered. Without exception they must always be easy to read, or why even bother using bullet points?
4: Each section of bullet points should have...