VidPenguin Productions Blog

Do you need a lead magnet or TripWire to give your prospects a free or low-cost way to try your product?

Pull out one chapter or one video of your full product and use that.

If they like what they read or see in the excerpt, they will be much more likely to purchase the full product.

For example: If you’re selling a 15-module video training course, pull out one video and offer it for free to get people to join your list. Follow up with offering them the rest of the course, possibly at a...

As a marketer, your objective is to get your customer’s attention, hold it, and then make the sale.

The problem is, all you have in your arsenal to accomplish all of this is words. Whether you’re writing sales copy, recording a video or even speaking to a live audience at a conference, it’s the words you use that will make or break your conversion rate.

Let me give you an example: You want people to opt in to your mailing list. On your button, you place a call to action. You...

Have you ever had trouble coming up with great ideas for profitable, hot selling online courses?

A good course can sell for as little as $10, and as much as thousands of dollars depending on several factors.

Generally, courses sell for $100 to $500.

So, let’s say your next course sells for $300, and you sell 100 copies a month. You pay affiliates 50% and take home $15,000. Or you sell all 100 copies yourself and take home $30,000.

That’s just hypothetical, of course, but...

If you could have any super power, what would it be?

Ask 100 people to answer that question, and you’re going to see a few common answers pop up. Invisibility. Super-human strength. Ability to time travel.

And then there’s the big one, at least for small business owners everywhere:

Mind Reading!

Because think about it…

If you could read your prospects’ minds, then there would be no limit to the amount of money you’d make.

You’d know exactly what sort of...

How Increase Conversions on Pop-ups and Squeeze Pages

…while simultaneously training your new subscribers to open and read your emails.

Traditionally, a squeeze page or pop-up is going to have a big promise in your headline, followed with 3 bullet points and an opt-in form or something similar.

But what if, instead of ONE big promise, you make 12 of them?

One online marketer recently tested a pop-up that contained 12 “Secrets” instead of the usual big headline and bullets.

Just about every business can use social media to sell and compete today. Without social media, your business is less likely to flourish.

But how do you get your social media followers engaged and interested? Start with these tactics:

Have a Brand Defining Visual Identification System

You know instantly if you are looking at a Microsoft, Google or Apple post or ad, regardless of whether it’s on a website, in a magazine or on social media. That’s because they’ve...