VidPenguin Productions Blog

Bounce rate, the dreaded monster that website owners fight every day.  They know that when their bounce rate is high, the likeliness of their website being given any search love is slim to none.

So, What is Bounce Rate?

According to Google, bounce rate is a metric that is calculated by search engines based on a single page visitor or session. The search engine tracks to see if the visitor remains on the site or just exits without any further interaction. Basically, they allow the page to...

I was watching a 1945 black and white movie called “Her Favorite Patient,” starring Ruth Hussey.

Remember, 1945 was the last year of the second world war.

The movie begins with Ruth driving down a country road. She sees a Marine in full uniform hitchhiking and stops to pick him up.

“Where ya headed?” asks the Marine.

“Chicago,” she says. “At least, eventually.”

“Me too, although I’ve got to get there before then.”

As...

If you’re marketing online, it’s imperative that you master the language of marketing in order to maximize your results.

That’s right – knowing the language of marketing can actually increase your income. For example, if you don’t know what A/B testing is, then you’re not doing it. And if you’re not testing, I can almost guarantee you are losing sales that rightfully should be yours.

Just like any other profession or business, there is a learning...

Have you noticed that a rather large percentage of your customers don’t actually USE your products?

You’re selling a viable product that guides your customers to a specific outcome, such as making money or losing weight.

And some of your customer buy just about every product you produce.

But… they don’t use your products…

Which has you scratching your head and wondering if you’re doing something wrong.

You’re not.

For some people, the act of buying...