Using Pinterest Treasure Hunts to Drive Traffic

Here’s an interesting idea I observed in action last week… 

Plan out an online treasure hunt using several images. 

Then contact a few of your partners and ask each one to pin an image on their Pinterest board. Each image gives a clue to the next image in the treasure hunt. 

Publish a blog post about the promotion along with a link to the first image. Fans then go from image to image by following the clues. The last image forwards them to a hidden page where they enter their info to take part in a raffle, or they get a free download, coupon, or whatever you choose. 

One note: Make the treasure hunt fairly easy and lots of fun.