Dan Kennedy Lesson on Wealth Creation

The esteemed marketing instructor Dan Kenney tells the story of an entrepreneur who hired him to look over his entire business with new eyes and figure out why the business wasn’t earning its full potential.

Dan observed the entire operation and analyzed everything. He looked at the business from top to bottom and paid special attention to each of the five employees.

Then Dan sat down with the client and gave him his verdict: Fire the office manager, the person who had been with the entrepreneur the longest. Dan said she sabotaged new initiatives, ignored procedures, damaged morale, and drove away customers.

But the entrepreneur insisted he needed the office manager and couldn’t run the business without her.

It took Dan an entire year to convince the client to fire this person. But as soon as she was gone, sales began to increase.

There were NO other changes to explain these new sales. There was no increased advertising, no new initiatives, and new publicity.

And yet, within a year of this person being fired, the business was 30% more profitable. The remaining employees were happier and more productive, the customers were happy, and the owner’s net worth increased by half a million dollars.

Plus, the entrepreneur finally got a business idea he’d had for years up, running, and in profit.

What happened?

He removed an employee who thought she knew better in a small sense. She had been with him the longest, and so she ‘knew’ what worked and what didn’t. She wasn’t open to new ideas, and she ‘knew’ that things should always be done as they had been done.

You can see how this would break the business's ability to grow.

And in a large and perhaps metaphysical sense, she was acting as a block to wealth for the company and the owner.

Attitudes matter. I know we like to think that if we get the mechanics of building a business correctly, then that’s all that we need to do. But we’ve all witnessed what an attitude – good or bad – can do for results.

If you expect your business won’t grow, it likely won’t. And if the people you surround yourself with don’t have a healthy wealth mindset, they will cause you stress and anxiety, leading to lost profits and even failure.

Have you ever wanted to invest money in your business, but your spouse said no? I’m lucky enough to have an incredibly supportive spouse, and I credit much of our success in the business to her. But many online marketers aren’t as lucky.

I’ve met people who have been bullied, restricted, and nagged by their spouses. They’ve also been told to quit, get a real job, and stop dreaming and act sensible.

If you find yourself in this sort of situation, then it’s not your fault if you’re struggling.

You could, of course, choose to get a divorce, but if this is the only problem in your marriage, then it’s not something anyone would advise.

Instead, you might need to sit down with your spouse, explain that you are doing this for both of you and with or without their support, but it would be much easier if they would at least play the part of a loving, supportive spouse.

And if that doesn’t work, you might rent a bit of office space somewhere so that you can get away from the house and, yes, get away from the spouse. Many cities have shared offices where you can pay about $100 a month to get a key to a shared office space. You could go there before you go to your job, after your job or whenever you want to work uninterrupted in an atmosphere that isn’t stifling your success.

This might seem extreme, but you’re doing it not just for you but also for your family. Guaranteed when you have your first $100,000 year, they will suddenly be supportive of you and your efforts. If they’re not, well, then you might want to rethink a few things.

The point is simple: The attitudes of those around you can be every bit as important as your mindset. And surrounding yourself with the wrong people can be enough to keep you from attaining your dreams.